Marketing, and the growth that comes with it.

Chidera is a marketing strategist based in Lagos, Nigeria, focused on growth marketing, brand positioning, and business development across B2B and B2C companies.

I'm a numbers person, which is probably why I enjoy marketing. Over the last 5 years, I've worked across B2B, B2C, and brick-and-mortar businesses, while building a few startups along the way, including a product studio I built and sold. My background cuts across branding, sales, and business development, so most of my work naturally sits at the intersection of positioning, growth, and making things actually make sense.

I've spent a lot of time helping teams figure out what they’re really building, who it’s for, and how to get people to care — then pushing that into something that grows.